Marketingul viral si publicitatea virala se refera la strategiile si tehnicile de marketing care incurajeaza individul sa trimita un mesaj de marketing catre ceilalti, crescand exponential expunerea mesajului sau a bradnului si influenta.

Pe masura ce retelele sociale s-au dezvoltat(ex: facebook, myspace,hi5, etc), a parut microblooging(twitter), videosharing (youtube, vimeo, etc)
strategiile de marketing viral si publicitate virala incearca sa exploateze retelele sociale existente pentru a expune brandul sau mesajul.

Folosind aceeasi structura a unei populatii virale care poate ajunge in cateva generatii de la un numar mic la milioane de virusi, asa si campania
poate ajunge la un numar mare de oameni intr-un timp relativ mic.

Interesat? Contacteaza-ne!

Viral marketing and viral advertising describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as "word-of-mouth," "creating a buzz," "leveraging the media", "network marketing." But on the Internet, for better or worse, it's called "viral marketing."
The term "viral marketing" has stuck.

Interested? Contact us!